Pride in Our Work
Rémy Cointreau Global Travel Retail
Bring to life the unique history, craftsmanship and timeless luxury of Louis XIII through the exquisite French Cognac’s first pop-up boutique in the travel retail, while celebrating Rémy Cointreau Global Travel Retail’s long-standing relationships with key partners Changi Airport Group and DFS Group.
Featuring an array of interactive and sensorial experiences, the 45sqm installation welcomed clients at Singapore’s Changi Airport in Terminal 3 from September to November 2019. Inspired by the exclusive Louis XIII boutiques in London and Beijing, the design immersed travellers in the raw materials, colours and aromas that communicated the Louis XIII story through the concept of time.
Highlights of the pop-up included:
According to Changi Airport, the boutique generated an excellent showrooming effect, with travellers engaging with Louis XIII at the pop-up and then purchasing online through iShopChangi
The Louis XIII pop-up marked the first time that any brand had ever gone beyond one month with an activation at Changi
The success of the boutique secured a second wave in Terminal 1 from January to March 2020, which showcases the limited edition Time Collection, ‘City of Light’ – a tribute to 1900 Paris leading the world into a new renaissance.
Key client quote:
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