“Show, don’t tell,” – a golden rule of creative writing. In this spirit we’d prefer to show you what we’re capable of rather than making all sorts of bold claims.

Pride in Our Work

Bringing Health and Wellness to Travel Retail with Eu Yan Sang

The Challenge

Develop an integrated travel retail roadmap for Eu Yan Sang as it gears up for accelerated growth

The Story

In early 2019, FILTR was tasked to support the company in its ambition to develop its travel retail footprint – from listings in Singapore and Hong Kong to the rest of the booming Asia Pacific market – capitalising on the growing Health and Wellness opportunity in the travel retail scene

The Campaign:

Preparation: Range Selection & Packaging Development
Big Bang: TFWA APAC Stand
Drumbeat: FILTR press office & advertising plan

The Results

The FILTR press office generated coverage for Eu Yan Sang with a reach of 1,499,100 with 17 articles being published on the brand

A total of five interviews were also secured during the show including key title, The Moodie Davitt Report

The refreshed retail and packaging design received positive reviews from retailers and the design has since been rolled-out in Indonesia

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