Pride in Our Work
Distell
The Challenge
Raise awareness of Distell’s portfolio in travel retail through powerful B2B and B2C storytelling
The Story
Distell Global Travel Retail (GTR) engaged with FILTR to deliver a step-change in its profile-building activities and instore presence. FILTR saw an opportunity to create excitement across Distell’s portfolio of wines, spirits and liquers by bringing to life the stories behind its brands, both instore for consumers and for key buyers, retail partners and media at TFWA Exhibition & Conference. This involved creating striking new travel retail concepts for brands such as Amarula and then translating these into a stunning exhibition stand.
Working collaboratively across three departments – Retail Design, Graphic Design and PR & Communications – FILTR delivered a major program of investment aimed at fast-forwarding Distell’s growth in the travel retail channel, encompassing:
As Distell GTR’s global design centre, conceptualizing and implementing permanent instore visibility and temporary brand activations across the entire portfolio
Design and build of exhibition stand featuring impactful storytelling and experiential elements drawn from instore projects
Major trade communications push in build-up to TFWA Exhibition and Conference
On-stand launch of new Tobermory Gin for media and retailers
The Results
Over 25 standout design projects at 10+locations around the world
Media launch for Tobermory Gin generated press coverage with a combined audience reach of 350,000+
Distell in discussion with a leading travel retailer to secure promotional space in a major European airport