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CIDF Jasmine House at Changi Airport

FILTR’s retail design team were fortunate enough to work with our client CIDF on a unique tobacco concept for Changi Airport – the Jasmine House. Well, having seen it shortlisted for DFNI’s Annual Awards in November, it was subsequently announced as the winner of the ‘Best Tobacco Store’ award. Were we happy? Yes. Were we surprised? Honestly, not really. We’re a pretty humble bunch, but there really is nothing else like the Jasmine House out there in the world of travel retail. Tobacco is such a tricky product to present and market given the level of restrictions (particularly in a market like Singapore), that most companies have really given up on trying to innovate at the retail level. Not so CIDF and not so FILTR. The pictures speak for themselves…

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