From Stockholm to Singapore, Sigrid Werner joins the FILTR family
FILTR has bolstered its Singapore team with the addition of Sigrid Werner as Content Marketing Manager. Sigrid will work across FILTR's broad travel retail client base on a range of content-driven activities spanning communications, design and digital projects.
A native of Stockholm, Sweden, Sigrid began her career at Estée Lauder before moving to Pernod Ricard and Chivas Brothers, overseeing a range of advertising and promotion activities, including major event sponsorships and travel retail product launches.
In the three years prior to joining FILTR, Sigrid was a Marketing Specialist at Starbucks in London, where she was responsible for the creative development and cross-functional implementation of seasonal campaigns across Europe, Middle East and Africa.
Sigrid Werner, Content Marketing Manager, FILTR commented: “Travel retail is an incredibly dynamic channel and one in which impactful and disruptive marketing campaigns – both at a B2C and B2B levels – play a central role. FILTR works with many innovative client and I’m looking forward to helping them leverage marketing and communications in a truly strategic manner, with demonstrable return on investment.”
Nick Sutton, Co-Founder and Content Director said: “It’s a pleasure to welcome Sigrid into the fast-growing FILTR family, as we continue in invest in high-quality talent to support our fantastic client list.”