Making Waves with Singapore Cruise Centre
FILTR has been appointed by Singapore Cruise Centre as lead consultant for its upcoming duty free tender. The concession will cover outlets in the departures and arrivals routes at two of Singapore’s busiest ferry and cruise terminals – Tanah Merah and Harbourfront.
Our consultancy role covers a number of key areas, including defining the tender strategy and process, developing the Request For Proposal document and general retail consultancy. We will apply our significant experience, gained from collaborating with airports and retailers on many of the industry’s most high-profile tenders, to support Singapore Cruise Centre in running as engaging, focused and value-adding tender for all stakeholders as possible.
“Concession tenders are one of the elements which make the travel retail industry so dynamic. What happens over the relatively short tender period has such a profound impact on the entire concession term and influences the business of many industry stakeholders. Effective communication, a coherent tender strategy and filtering out unnecessarily onerous elements is important to helping maintain focus on the consumer and the ultimate prize, during the tender process.” said FILTR’s Alex Cook.